As you relax this weekend, perhaps sipping a beer, kick back and enjoy this inspiring promo video by Sierra Nevada.
As I mentioned I was working on some promo videos recently, so it's great to watch one so well done and get some ideas for the next video I work on.
I love their use of b-roll, not only connected to their product and process, but integrating customers and imagery they want tied to your perception of their brand. And it all works seamlessly together over the inspiring voiceover to capture not only the ethos of their company, but their love for the product.
What do you think? Was the promo successful? Do you think any differently now about their beer? Let me know!